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5 Easy-to-use website optimisation tools

There are plenty of excellent tools you can use to tackle website optimisation and get the data you need to improve your ranking. Here's are 5 tools that are great for beginners and will get you the results you're looking for.


1. Google Analytics


This free digital analytics tool from Google will show you what’s broken on your website and where to begin your optimisation journey.


It will give you useful information such as your most popular pages, dwell times, actions taken by viewers, pages with the highest bounce rates, and non personally identifiable data of your visitors.


You'll be able to see if you're attracting the kind of visitors you want on your website and where they are dropping off.


Google Analytics - analytics.google.com








2. Google Search Console


Google Search Console is another free tool Google offers. The installation requires you to simply add a few lines of code to your website - don't be intimidated by this, the steps are very easy to follow.


Once installed, GSC will tell you how many visitors are coming in and from which sources. It also tells you the main keywords you are targeting with your current content, as well as how many clicks you’re getting from certain search terms.


Google Search Console - search.google.com






3. GTMetrix


The speed of your site is extremely important in converting people on your website. If your site is too slow, visitors usually bounce, even if they were originally extremely interested in your business.


GTMetrix allows you to test your pages in different countries, browsers, devices and connection speeds. They also offer the option to set up an alert and get notified when your page underperforms.


GTMetrix - gtmetrix.com







4. Sumo


There are quite a few tools on the market that you can use to collect email, however Sumo was one of the first and is known to be one of the best.


Their tool allows you to create exit-intent popups, top bars, sliders, welcome mats and much more, all for the purpose of collecting your visitors’ emails so you can turn them into customers.

Sumo comes with an editor that allows you to customise backgrounds, buttons and copy, and other design elements, as well as a great analytics suite.


Sumo - sumo.com







5. Ubersuggest


Ubersuggest offers an extensive amount of free data to help you rank better and target the right keywords for your audience.


Knowing what to write about can make or break your content strategy. Dive deep into the top-performing content pieces for any keyword and start writing about topics that people are actually interested in.


Ubersuggest - neilpatel.com/ubersuggest






Website optimisation tools make attracting and converting traffic easier. However, the way that you use them will determine the results you see. Once implemented, you should be regularly reviewing to make necessary adjustments.


Still not sure where to begin? Book a call today our team is always here to help.




“Working with Lucid, I was especially impressed with their transparency and ability to pivot with our ever changing list of requirements.” 

Petr Stajnc. CEO, Active Fleet.
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